The product is aimed explicitly at external market participants – private and semi-institutional landlords and smaller managing agents – rather than at the group's own IT. A venture studio programme supports the venture.
Vonovia is supporting Immoly, a Berlin startup founded in 2026, in developing an AI-supported platform for property management. It is intended to automate recurring administrative work, make processes more traceable and reduce costs.
The demarcation is notable: the product is not planned as an integration into Vonovia's operational systems but as a standalone offering for private and semi-institutional landlords and smaller managing agents. The group is channelling sector knowledge into a product it does not have to operate itself.
Technically Immoly aims at a digital assistant that organises processes and documents automatically. Christian Glock, venture team lead at Vonovia, places the approach within a venture studio programme that supports founders from idea to market entry. It remains open how well the platform fits into existing, inconsistent workflows.
What this means for decision-makers
- Ask whether your sector knowledge is worth more as a standalone product than as an internal tool – Vonovia is currently answering in favour of the product.
- Judge management software by whether it connects documents, processes and communication rather than digitising single steps.
- Require evidenced figures on error rates and processing times from such offers, not just claims about automation.
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