Executive Business Academy AI competence for SMEs

Mr.PetzAI
Executive Business Academy

AI competence for SMEs.

Not an ordinary seminar platform, but a high-quality Executive Business Academy with a long-term focus – research translated into practical action.

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Christian NiebischExecutive Director

Warum Executive Academy?

AI competence is now a leadership task.

SMEs rarely fail for lack of topics. They fail to translate AI reliably, safely and repeatably into everyday work.

Knowledge exists – but is not translated into processes
Tools are tested, but no system emerges
Leaders lack a clear, well-founded framework

Akademie kennenlernen

The Executive Academy turns AI interest into real AI competence: confident, hands-on and raised to business-school level.

Mr.PetzAI · Executive Business Academy

PDF · free Executive brochure

Executive brochure

The Academy at a glance

Learning model, schools, first seminars and learning path – compactly prepared in the high-quality Executive Workbook format.

Learning model & schoolsModule 101–105Executive level

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Unsere Lernphilosophie

Vom Insight zur Umsetzung

Every module follows the same consistent learning model – five stages that bring research into practice invisibly but effectively.

Executive Insight

The core business question – why this topic matters for leadership.

Research Insight

What research shows – well-founded, but without academic ballast.

Business Translation

The translation into concrete business action.

Practice

Application to a real task from your own company.

Transfer Challenge

A concrete task for the next working day – knowledge becomes impact.

Unsere Schools

Sechs Kompetenzfelder. Ein System.

The Academy grows modularly. First schools are active, more follow step by step.

Marketing Intelligence

AI-powered marketing: content, campaigns, social media, leads.

Active

AI Fundamentals

Solid foundations: what AI can do, where the limits are, how to start.

Active

Sales Intelligence

AI in sales: qualification, follow-ups, pipeline transparency.

Management Intelligence

AI leadership: strategy, decisions, governance in SMEs.

Business Intelligence

Data, KPIs and reporting for clearer decisions.

Process Intelligence

Identify, automate and measurably improve processes.

Erste Seminare

Marketing Intelligence 101–105

The first learning path is ready – five modules that build on each other.

Marketing Intelligence101

Content Intelligence

Content with AI

Company knowledge becomes website copy, LinkedIn and social media posts – a repeatable content process.

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Marketing Intelligence102

Campaign Intelligence

Campaigns with AI

One offer becomes a managed campaign across all channels instead of individual posts.

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Marketing Intelligence103

Marketing AI Foundations

AI marketing for beginners

Identify suitable AI tasks and start a safe first pilot project.

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Marketing Intelligence104

Social Media Intelligence

Social media with AI

Little information becomes a continuous, relevant and on-brand presence.

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Marketing Intelligence105

Lead Intelligence

Lead generation with AI

Visitors become qualified enquiries with a clear value proposition.

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How you learn

A consistent learning path

VideoExecutive Insight

Executive WorkbookDeep dive

PracticeApplication

ChecklistQuality

QuizConsolidation

CertificateCompletion

The lecturer team

Erfahrung trifft Praxis

Consistent visual language, black Mr.PetzAI polo – executive-education character.

Executive Director

Christian Niebisch

20+ years of marketing, sales & business leadership. Founder of Mr.PetzAI.

Lecturer · AI & Strategy

Dr. Tobias Renner

Connects research and practice – well-founded, clear and applicable.

Lecturer · Marketing AI

Svenja Krüger

Brings AI marketing to SMEs – concrete, actionable, on-brand.

Lecturer · Content & Social

Lena Hartwig

Makes content and social processes plannable and repeatable with AI.

A look ahead: Executive Campus

The Academy is developing step by step into a full digital learning platform.

Executive CampusEigener Login-Bereich

LoginPersonal access

VideosVideothek

WorkbooksPDF-Bibliothek

ZertifikateKI-Lernplattform

Executive brochure

Ready to build AI competence?

Download the brochure or talk to us directly about getting started.

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