Marketing Strategy
Structure instead of chance
A good marketing strategy answers simple but decisive questions.
What does the company stand for? Who is the offer really relevant for? Why should a customer switch? What content does sales need? Which channels are worthwhile? Which metrics show whether marketing works?
In SMEs, marketing is often run out of day-to-day business. An ad here, a trade-fair flyer there, a LinkedIn post in between, a website created at some point. The problem is not a lack of will, but a lack of structure.
We bring in that structure. Together with management, sales and operational staff we develop clear positioning, understandable messaging and an implementation logic that works in everyday business.
Services
- Analysis of market, competition and target groups
- Positioning and value argumentation
- Offer structure and messaging
- Channel strategy for website, social media, email, trade fairs and sales
- Content roadmap
- KPI system for marketing and sales
- AI-powered templates for recurring marketing tasks